Interview with Focus Gaming News and Steven Valentine

At SBC Summit 2026 in Lisbon, Steven Valentine, Chief Commercial Officer at Comtrade Gaming, joined Focus Gaming News to discuss the evolving needs of iGaming operators, the importance of reliable platform technology, and emerging opportunities across global markets. 

Reflecting on the World Cup, Valentine highlighted how major sporting events create significant opportunities for player acquisition while putting platform scalability to the test. He emphasized that Comtrade Gaming's technology is built to handle thousands of bets per second, ensuring operators can manage increased demand without disruption. 

The conversation also explored why experienced operators are increasingly looking for technology partners that can support their long-term growth. With margins under pressure, operators are seeking scalable, flexible platforms that offer integrated capabilities such as CRM, gamification, and player engagement tools. 

Another key topic was platform migration, which remains a major challenge for established operators. Valentine explained how Comtrade Gaming's delivery-focused approach, personalized support, and proven migration experience help operators transition successfully while minimizing business risks. 

Looking at the broader industry, Valentine discussed regulatory uncertainty in Brazil and how it is encouraging some operators to explore opportunities elsewhere in Latin America. He also highlighted Finland and New Zealand as markets to watch as their regulatory landscapes evolve. 

Throughout the interview, Valentine reinforced the importance of having a reliable, scalable, and adaptable iGaming Platform that enables operators to execute their business strategies and achieve sustainable growth. 

Watch the full interview with Focus Gaming News to hear more from Steven Valentine.