CRM for casino operators optimises every aspect of the multi-channel operation by identifying key player segments, automating marketing campaigns and managing operations with its business intelligence back office.
- Integrates all customer spending and behavioral data across multiple touchpoints and channels
- The Award Engine evaluates eligibility in real-time and issues rewards in the form of bonuses, loyalty and/or prizes
- Alerts casino personnel for player interaction on the casino floor through a dedicated mobile interface (greet player or award comps)