An omni-channel CRM that integrates into land-based systems to ensure centralized player intelligence with single customer profiles and by launching smart promotions based on customer habits and preferences.
Integrates all customer spending and behavioral data across multiple touchpoints and channels
The Award Engine evaluates eligibility in real-time and issues rewards in the form of bonuses, loyalty and/or prizes
Alerts casino personnel for player interaction on the casino floor through a dedicated mobile interface (greet player or award comps)
Displays all activity information via pre-defined customer pages on web or mobile app to monitor recent offers, messages, prizes and loyalty updates
Campaigns and targeted offers are communicated via multi-channel messaging using e-mail, SMS, web or push messages