Build versus buy: Steven Valentine shares his perspective with iGamingBusiness
Developing an in-house casino platform can give operators greater control over their technology, but it also requires sustained investment, specialist expertise and a long-term commitment.
In a recent article for iGamingBusiness, Steven Valentine, Chief Commercial Officer at Comtrade Gaming, explores what operators should consider when deciding whether to build their own platform or work with a technology partner.
Steven explains why the decision goes far beyond the initial development budget. Maintaining and evolving a platform requires ongoing resources, from round-the-clock technical support to retaining expertise and planning for future business needs. Operators must consider whether they are prepared to take on the responsibilities of becoming a technology company.
The article also explores a hybrid approach, combining proprietary technology with third-party platforms. For operators entering new markets, an experienced platform provider can support faster launches and help them navigate local compliance requirements.
Choosing the right partner is equally important. Steven highlights the value of speaking with existing clients and assessing whether a provider can support an operator’s business strategy over time.
Ultimately, the right approach depends on an operator’s scale, resources and long-term goals. Greater control can offer competitive advantages, but it must be balanced against the full cost of ownership and sustainable growth.
Considering whether to build your own casino platform or work with a platform partner?
Read the full article with Steven Valentine on iGamingBusiness: https://lnkd.in/eWwhAb9N