Genting Alderney Integrates iCore

Genting Alderney, UK online casino operator, was looking for a way to extend their online gaming product portfolio and improve their overall player experience. After an extensive search of the market and feeling obstructed by standard gaming platforms, they selected Comtrade Gaming’s iCore – The Enterprise Gaming Platform to help realize their online ambitions.

iCore Modules

Our online gaming platform provides the operator with a fully flexible operation and the facility to choose from a partial or full platform. Modular architecture is also non-intrusive to existing systems and provides a high level of integration and adaptability to regulated markets.

Icore diagram.

iCore’s seamless wallet provides a single view of all player activity across every platform (online, mobile, tablet, social, and land based) and adds value through centralized management of multiple game suppliers and products.

A Complete Marketing Solution

Launching a tailor-made player acquisition and retention campaign is easy with platform. Bonusing and Loyalty that provides a superior level of flexibility. Loyalty Programs and incentives can be easily defined through tier management, point awarding rules and redemption configuration whilst the Bonusing module includes a rule engine that automates bonus eligibility, awarding, expiry and liability control. Through the Campaign Management system, the operator is able to plan, launch and monitor individual promotions and campaigns. The Affiliate Management module tracks Affiliates and administers commission models and rates. This allows the operator to launch dedicated affiliate bonuses to help with acquisition.