Genting Alderney Integrates iCore Posted: 21st January 2016 TO READ THE CASE STUDY, CLICK HERE. Genting Alderney, UK online casino operator, was looking for a way to extend their online gaming product portfolio and improve their overall player experience. After an extensive search of the market and feeling obstructed by standard gaming platforms, they selected Comtrade Gaming’s iCore – The Enterprise Gaming Platform to help realize their online ambitions. ICORE MODULES Our online gaming platform provides the operator with a fully flexible operation and the facility to choose from a partial or full platform. Modular architecture is also non-intrusive to existing systems and provides a high level of integration and adaptability to regulated markets. iCore’s seamless wallet provides a single view of all player activity across every platform (online, mobile, tablet, social, and land based) and adds value through centralized management of multiple game suppliers and products. BENEFITS – Independent platform with no lock-in to a specific vendor – Choose best of breed suppliers for your content with fast integration – Built-in, multi-brand support with country adapters for regulated markets – High level of operational control (control and manage your Player data in-house) – Single player profile enables superior player service and value determination – Centralized bonusing, loyalty, and CRM – Enables cross-sell between online and land based players A COMPLETE MARKETING SOLUTION Launching a tailor made player acquisition and retention campaign is easy with platform Bonusing and Loyalty that provides a superior level of flexibility. Loyalty Programs and incentives can be easily defined through tier management, point awarding rules and redemption configuration whilst the Bonusing module includes a rule engine that automates bonus eligibility, awarding, expiry and liability control. Through the Campaign Management system, the operator is able to plan, launch and monitor individual promotions and campaigns. The Affiliate Management module tracks Affiliates and administers commission models and rates. This allows the operator to launch dedicated affiliate bonuses to help with acquisition Download iCore Case Study: How Genting Alderney Adopted iCore PREVIOUS