Genting Alderney Integrates iCore



Genting Alderney, UK online casino operator, was looking for a way to extend their online gaming product portfolio and improve their overall player experience. After an extensive search of the market and feeling obstructed by standard gaming platforms, they selected Comtrade Gaming’s iCore – The Enterprise Gaming Platform to help realize their online ambitions.

iCore symbol



Our online gaming platform provides the operator with a fully flexible operation and the facility to
choose from a partial or full platform. Modular architecture is also non-intrusive to existing
systems and provides a high level of integration and adaptability to regulated markets.

Online Casino Software - iCore

iCore’s seamless wallet provides a single view of all player activity across every platform (online,
mobile, tablet, social, and land based) and adds value through centralized management of
multiple game suppliers and products.


Independent platform with no lock-in to a specific vendor
Choose best of breed suppliers for your content with fast integration
Built-in, multi-brand support with country adapters for regulated markets
High level of operational control (control and manage your Player data in-house)
Single player profile enables superior player service and value determination
Centralized bonusing, loyalty, and CRM
Enables cross-sell between online and land based players


Launching a tailor made player acquisition and retention campaign is easy with platform
Bonusing and Loyalty that provides a superior level of flexibility. Loyalty Programs and
incentives can be easily defined through tier management, point awarding rules and redemption
configuration whilst the Bonusing module includes a rule engine that automates bonus eligibility,
awarding, expiry and liability control.

Through the Campaign Management system, the operator
is able to plan, launch and monitor individual promotions and campaigns. The Affiliate
Management module tracks Affiliates and administers commission models and rates. This
allows the operator to launch dedicated affiliate bonuses to help with acquisition

iCore Case Study: How Genting Alderney Adopted iCore