Focus Gaming News Video Interview: Steven Valentine on Brazil and Player Loyalty

At Comtrade Gaming, we’re closely following how regulated markets evolve — and Brazil remains one of the most important ones to watch.

During SiGMA South America, our Chief Commercial Officer Steven Valentine sat down with Focus Gaming News to discuss what’s really happening on the ground.

From a slower-than-expected market rollout to one of the biggest challenges today — player loyalty — the conversation highlights how operators are adapting and where technology plays a key role.

You’ll also hear insights on:

• why player retention is becoming the central focus

• how gamification features like missions support daily engagement

• what’s driving the rise of crash games among younger audiences

• and how Comtrade Gaming is approaching long-term growth in Brazil and LATAM

As Steven puts it, this is a long-term market, and the real shift is just beginning.

Catch the full interview below. 👇