An omni-channel CRM that integrates into land-based systems to ensure centralized player intelligence with single customer profiles and by launching smart promotions based on customer habits and preferences


CRM for casino operators optimises every aspect of the multi-channel operation by identifying key player segments, automating marketing campaigns and managing operations with its business intelligence back office.

  • Integrates all customer spending and behavioral data across multiple touchpoints and channels
  • The Award Engine evaluates eligibility in real-time and issues rewards in the form of bonuses, loyalty and/or prizes
  • Alerts casino personnel for player interaction on the casino floor through a dedicated mobile interface (greet player or award comps)
  • Displays all activity information via pre-defined customer pages on web or mobile app to monitor recent offers, messages, prizes and loyalty updates
  • Campaigns and targeted offers are communicated via multi-channel messaging using e-mail, SMS, web or push messages


  • Unified 360 player view to show all property activity in one centralized profile
  • Dynamic player segmentation on all activity for personalized offers
  • Centralized marketing automation with rules-driven bonusing and loyalty
  • Award customers in real-time while they are engaged at your property
  • Cross-sell between property amenities including hotel/resort, slot/table games, food & beverage

To read more about our CRM extension for casino operators, read our product datasheet