The Business in Multi-Channel, Casino Platform Bonusing

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With the digitalisation of online gaming, casino platform bonusing accompanied with gamification is shaping to be one of the defining benefits to the multi-channel experience and the most attractive difference from the experience land-based casinos offer. Central Bonus Modules within casino software serve as a single point for bonus management across multiple brands, suppliers and products and work as the control center for both acquisition and retention strategies and are a pillar of our product benefits with clients

Read about our bonusing module’s capabilities

player casino bonusing

iCore Bonusing – Online Casino & Sportsbook Software Backoffice

With the digitalisation of online gaming, bonusing accompanied with gamification is shaping to be one of the defining benefits to the multi-channel experience and the most attractive difference from the experience land-based casinos offer. Central Bonus Modules within online platforms serve as a single point for bonus management across multiple brands, suppliers and products and work as the control center for both acquisition and retention strategies. Customising casino platform bonusing modules is done most successfully through an i-gaming platform that is capable of handling business intelligence, customer relationship management and multi-channel products.

  • Bring awareness to a new range of games configured onto the product portfolio
  • Drive continuous play by multiple bonuses to be triggered by previous bonus redemption
  • Reward VIP players to extend player lifetime value
  • Cross-sell products to decrease additional acquisition costs

Comtrade Gaming’s iCore divides bonuses based on particular stages in player lifecycle development to trigger or award particular behaviour. Personalised offers are provided based on segmented playing styles and operators take a more relationship-based approach. The bonus module on platforms are both an acquisition and retention component and optimises multi-channel and product support. Between real-time rewards that run across any product/supplier and the automated segmentation to customise marketing efforts, player conversion workflows with Comtrade Gaming’s iCore are perfected.