Strengthening brands with software technology

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Hearing the word ‘brand’ sparks several images and associations in our minds. I’m absolutely certain you have never had an association that would scream ‘gaming platform.’ I believe that is because the platforms are running in the back, silently managing the business and being perceived just as a piece of technology. This is normal since people create brands. But, is it possible we are underestimating the value of gaming platforms when it comes to brand-building?

Read the article by Mitja Slavec published in the EGR magazine here.

May 2016, EGR