Strengthening brands with software technology


Hearing the word ‘brand’ sparks several images and associations in our minds. I’m absolutely certain you have never had an association that would scream ‘gaming platform.’ I believe that is because the platforms are running in the back, silently managing the business and being perceived just as a piece of technology. This is normal since people create brands. But, is it possible we are underestimating the value of gaming platforms when it comes to brand-building?

Read the article by Mitja Slavec published in the EGR magazine here.

May 2016, EGR