Platform Partnerships: A Changing Dynamic

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In the latest Interview for Sbc News Steven Valentine, Director of Interactive discusses Comtrade’s recent deal with Dafabet. “… operators that manage to address players needs well across all their products and channels will see more success in the future. Player acquisition is too expensive to simply just wait and see how many players will still keep playing after their initial deposit is lost. Building a loyal player base, with a continuous retention strategy is a very important step towards a more robust and profitable operation. We are trying to address this need with our platforms that enable operators to constantly improve their business with innovations driven by accurate past and predictive analytics.” Read the whole interview on Sbc News.

steve valentine