Gaming sessions should be engaging experiences


ICE Totally Gaming provided Comtrade Gaming with the ideal setting to introduce Awards Games suite, an extension of the iCore innovative Bonusing system that helps operators reward their players with bonuses or prizes using engaging games instead of traditional ‘deposit match’ bonuses. Aleš Gornjec sat down with Yogonet to talk about ICE, omni-channel and the ‘art’ of player retention.

“CRM platforms that are well integrated with core back-office systems can be used to prolong this experience that can start even before game play, with promotions that are tailored for each player segment.”

“Big data analytics combined with a powerful platform can turn gaming sessions into engaging experiences.”

“The companies that will succeed the most in the future will be the ones present across all channels.”

Read the whole interview on Yogonet.

gornjec aleš